When clients have existing websites, there are countless things to consider. The brand, the previous designer and SEO are all important. Redesign projects are rewarding, but they can be challenging.
For anyone considering a major redesign, here’s a quick guide.
Stage 1: Ask Why
Clients requesting a website redesign wants to change something for a reason. Common reasons for doing this include the following.
When the goals or direction of a business changes, they need to create a new identity. The same goes for companies going through reorganisation.
Web development is always evolving. There could be functions that were not yet available then. So, the client might want to see these on the new website.
Trends are changing, and some clients feel like their website is too old. So, they might want to give it a fresher look.
Unresponsive Website Design
Back in the day, websites were not responsive. This led developers to make two website versions – one for desktop and another one for mobile. Your client may have a website that is not mobile-friendly at all. So, they would want to make the website ideal for mobile users too. According to www.magicdust.com.au if users find websites to be hard to interact with that is how they will perceive the businesses too.
Most companies have websites to attract more traffic, but in some cases the conversion is off. They may be planning to use the redesign as a way to improve conversions.
Stage 2: Do a Full Audit
After you have learnt what the problem is, you have to check every page of the website to see what is wrong. Although the client is right, there could be underlying problems too. Don’t forget to look into things such as keyword research and Google Analytics. Using these, build a proposal and present it to the client.
Stage 3: Make a Plan
Redesign projects can follow the same checklist as building a website from scratch. From that checklist, you can tick off the items you won’t have to change to know which milestones you need to have.
Redesign projects are hard because each project is unique. Some clients request for colour scheme changes, image replacement, and the like, while others might want to refresh the home page to deliver a stronger message or improve customer flow to have better conversions. Document everything you discover and present the findings to the client.
Stage 4: Implement the Redesign
Clients want to preserve the integrity and the identity of their brand. This is another area of concern in the redesign process. They don’t want to lose their existing customer base after all.
Prototypes, site maps, storyboards, and SEO are all crucial factors in the process. Running A/B tests could also be necessary to confirm if certain elements are problematic.
Given all these things, it’s clear how tricky and challenging a redesign request is. Problem-solvers will love it, but it may not be for everyone. So, consider your options and say no if you feel like a project is too much to handle.